A private business growth loan, to help us build a steady flow of new customers.
The loan at a glance
Full schedule on the Repayment tab. Month 1 is the month the loan arrives.
The business
We help small businesses run better with simple, unified systems, so they stop juggling lots of apps and tools.
We're starting with cleaning companies. Scheduling, staff, customers and follow-ups usually sit in several different tools, and one cancellation means updating several places. Our system puts it all in one place.
We have launched, and we have our first paying customers. Each one pays a setup fee and then a monthly fee. We have onboarding and support procedures written down, so we can add support staff as we grow.
What the funding is for
The loan is a buffer while customer income builds. It covers important one-off commitments for the next stage of the business, marketing to bring in new customers, and early running costs.
Customer income is planned to carry marketing and running costs as the business grows. Our aim is for it to cover them fully and then start repaying you.
Next steps
Hopefully this makes sense. I'm happy to go through any of the numbers with you.
Growth outlook
Here are three ways the first year could go. Pick one to see the numbers. Everything on this page changes together.
Money coming in each month
Hover or tap the chart to see any month.
Where the money comes from
Each customer pays the monthly fee from the month after they join, and a few leave along the way.
The three scenarios side by side
New is how many customers sign up in the year. At end is how many are still with us. Money in is what customers pay us, before our costs, so it is not our profit.
What customers pay
| Service | Price |
|---|---|
| The system, joining in months 1 to 3 | £297 when they sign up. £97 a month starts the next month. |
| The system, joining from month 4 | £500 when they sign up. £97 a month starts the next month. |
| Advert service | £297 to set up, then £297 a month. The customer pays their own advert costs. |
What we've assumed
How we find customers
At the moment it's cold outreach, demos and word of mouth. We want to scale that with adverts.
What could go wrong
- Sign-ups could be slower than planned.
- More customers might leave than we've allowed for.
- Marketing could cost more per customer than we expect.
- There are costs we haven't counted yet, like tax and VAT.
These are forecasts, not promises. They are not guaranteed profit or cash.
Proposed repayment plan
We would also welcome the option to repay early if the business allows.
What we still owe
Hover or tap the chart to see any month.
What we still owe at the end of each stage
If growth is stronger
Our plan is £1,000 a month from month 13. If sign-ups run ahead of plan, we would offer to review the repayment upwards.